CHAD NIEMUTH

EXECUTIVE SUMMARY

Global technology and digital transformation executive with 25+ years of leadership across CPG, spirits, retail, and professional services. Proven success in building global technology organizations, modernizing marketing and commercial ecosystems, leading enterprise data and analytics capabilities, and delivering measurable business growth through digital, data, and commercial transformation.

Recognized for bridging business and IT, aligning global and regional strategies, and driving

end-to-end digital transformation at scale.

PROFESSIONAL EXPERIENCE

Campari Group – Global IT Leadership

Milan, Italy • San Francisco, CA • New York, NY

2018 – 2024

Senior Director, Marketing & Commercial IT (Global) — 2022–2024, Milan

·  Led global digital, marketing, and commercial technology strategy after relocation to Italy, maintaining full global remit across all regions.

·  Advanced CDP, CRM, and enterprise data activation through Microsoft Customer Insights, Dynamics, and CoPilot AI.

·  Refined the EU direct-to-consumer (DTC) model for merchandise and beverage e-commerce.

·  Continued harmonization of global business processes across 150+ brands and 25 markets.

Vice President, Marketing & Commercial IT (Global) — 2020–2022, New York

·  Member of the global IT Executive Leadership Team with responsibility for Marketing, Consumer, Commercial, Data, and Analytics platforms.

·  Built and scaled global teams (9 FTE + 4 contractors in Marketing Tech; 8 FTE in Commercial Tech).

·  Oversaw $2.5M OpEx / $7.2M CapEx budget.

·  Delivered 351% YoY subscriber growth, 42% faster time-to-market, and 33% global cost savings.

·  Modernized global ecosystems including CRM, CDP, DTC, DAM, eCommerce, trade management, field service, and pricing.

Director, COE Consumer & Marketing IT (Global) — 2018–2020, San Francisco

·  Built Campari’s first global Center of Excellence for Consumer & Marketing IT.

·  Established global standards for content, analytics, digital operations, and engagement across 150+ brands and 25 markets.

·  Partnered with Microsoft to co-develop Customer Insights as Campari’s global CDP.

·  Created global operating models for ITSM, vendor management, delivery, governance, and performance management.

SC Johnson – Global Digital Marketing & Technology

Racine, Wisconsin

2013 – 2018

Director, IT – Marketing Strategic Demand Management (Global) — 2016–2018

·  Led global alignment of Marketing and IT strategy.

·  Directed digital strategy spanning consumer data, campaign execution, content, and engagement.

·  Pioneered SCJ’s global eCommerce and DTC capabilities.

·  Achieved 60% cost savings through Azure modernization and PaaS.

·  Strengthened global engagement through unified consumer view.

Manager, Global IT – Digital Marketing (Global) — 2013–2016

·  Built SCJ’s first Global Digital Asset Management system.

·  Established the Global Digital Factory.

·  Implemented global standards for content, campaigns, and analytics.

MSI Data – Director of Business Development

Brookfield, Wisconsin

2011 – 2013

·  Directed business development and marketing segmentation.

·  Built CRM automation in Salesforce.

·  Managed global brand, digital assets, and partnerships.

Cornerstone Consulting – Director of Marketing & Business Development

Milwaukee, Wisconsin

2009 – 2011

·  Led firm-wide marketing strategy.

·  Managed lead-gen and digital marketing using Sitecore and Salesforce.

·  Improved SFA processes.

ManpowerGroup – Manager, Global CRM & Technology Operations

Milwaukee, Wisconsin

2006 – 2009

·  Implemented global Salesforce CRM for 1,400 users across 82 countries.

·  Managed 20-person global IT team supporting back-office platforms.

·  Drove continuous improvement and global process alignment.

EDUCATION

Bachelor of Arts – Advertising

University of Wisconsin–Eau Claire

CORE COMPETENCIES

Global IT Leadership, Digital Transformation, Martech/Salestech, CRM, CDP, DAM, Data & Analytics,

Enterprise Architecture, Governance, Global Operations, Financial Management, Team Leadership

TECHNOLOGIES & PLATFORMS

Salesforce, SAP, Microsoft Dynamics, Sprinklr, Bynder, OpenText, Salsify, WordPress, PowerBI,

Azure, Sitecore

GLOBAL EXPERIENCE

United States • Italy • Europe • APAC • Latin America